PENGARUH BRAND AMBASADOR DAN BRAND PERSONALITY TERHADAP MINAT BELI PADA PENGGUNA SKINCARE POND’S
نویسندگان
چکیده
Interest in the brand of a company product can certainly generate interest consuming or knowing more about product. The purpose this study is to find out how much influence Brand ambassadors and personality have on buying Pond's skincare products for customers at Wonokromo Village Cosmetic Center. This research type quantitative because data comes from answers respondents through distribution written instruments, namely questionnaires. use method used accordance with intent variabel measurement scale using Likert scale, which consists 5 scales. population are consumers who buy Center users products. Based Slovin formula, sample was 400 respondents. sampling probability sampling. Data analysis techniques include validity reliability tests. Analysis multiple linear regression
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولRelationships among Brand Experience, Brand Personality, And Customer Experiential Value
The purpose of this study is to evaluate the relationships among brand experience, brand personality, and customer experiential value. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience. An empirical survey conducted with 270 real consumers in...
متن کاملThe Impact of Visiting a Brand Website on Brand Personality
What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (nonexposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/ functional vs. auto-expressive), enduring involvement with the produc...
متن کاملBrand management in higher education: The University Brand Personality Scale
Article history: Received 1 March 2015 Received in revised form 1 November 2015 Accepted 1 December 2015 Available online xxxx Many universities leverage symbolic qualitieswith the potential of creating a brand personality useful in competitive differentiation. Drawing on a series of qualitative and quantitative studies consistent with psychometric scale development procedures, this study devel...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurkami : Jurnal Pendidikan Ekonomi
سال: 2022
ISSN: ['2541-0938']
DOI: https://doi.org/10.31932/jpe.v7i3.1908